10 App Marketing Tips to Boost Your App’s Launch Success
It might seem crazy to spend any time and money on a potential new business and then not have a marketing plan to help launch and scale it.
Attracting attention to your app after launch seems completely outside of your control. It is difficult to come to terms with the lack of control, much more to formulate a launch plan in spite of it. What people tend to not realize is that there are a series of smaller tasks fully within their control that can help proper larger, external launch events. The following are tips about how to convince users to download your app in 30 seconds.
1- Use Promo Codes Before the App Goes Live
It means that you can invite people to look at a final App store version of an app without it being available to everyone else so that you will get contracts in particular to review the app should the consumers want to cover.
2- Put Together an App Press Kit
At a minimum, you should include your app store screenshots, app icon, app store description and the app store links as it makes it much easier for anyone to write about your app.
3- Leverage App Short Links
You should use some service which offers shorter URLs like Bitly which cleans up and shorten your links so that an outreach message containing them become more digestable.
4- Have a Support System Reafy to Go
Offering amazing customer service will often result in a marketing boost and you will see higher app store ratings. Ensure you continue to collect common user questions through your beta and pre-launch period because it will allow you to populate a FAQ or knowledge base and have it available on launch day.
5- Craft a Consistent App Message
Take the time to think about why people will care about your app. Consider the benefits to users and understand that the features you have built support those benefits. You have to know your key marketing message and use it when you try to grab someone’s attention.
Maintaining a strong website and support portal, as well as active social media accounts, will allow you to keep much more in tune with what is happening around your app.
6- Make Your Website Your App’s Marketing HQ
If you have multiple apps or support your app on different platforms, a website can also better help funnel people to the night place. A strong website can also make sure you also help you drive downloads through organic search. An app landing page is also so recommended.
7- Prepare an Official App Announcement
Plan a head of time what time you will release your app and what time you will announce and launch it. It is a good idea to release your app the night before your launch and update your website to the more detailed launch version with the links directing the users to download the app in the app stores.
8- Monitor Your App Across All Channels
Maintaining a strong website and support portal, as well as active social media accounts, will allow you to keep much more in tune with what is happening around your app. You should use tools like Buzzsumo to receive real-time alerts about anything regarding your app.
9- Do Some Outreach on Launch Day
If your app gets covered on launch day itself, you can leverage that coverage to encourage additional press mentions. You may also get other ideas on who to contact as you monitor your app across channels.
10- Make Updates as Your Launch Continue
You will get an easy win when you make update across all channels throughout an app launch. You should also update your knowledge base with new information and post these updates to common questions on social media.