You have an App idea. What Next?
This article is a guide of steps if you have an idea for a great app and you are looking to bring it into a reality.
Step 1: Research Your Market
You should investigate the thing that would set your app apart from the others and the probable competition on the front of you.
Start with the identification of the keywords to describe your app and use them to pick out your top competitors so you will learn what your users may expect from your app. Apply this research to identify the pain points and problems you can resolve for the users and aim to double the overseen successes by similar apps by offering more attractive thing to the users.
Step 2: Define Your App
You should define the purpose of your app and its targeted users. You should define how your app will exist within your company as an existing brand or image you import to present with your startup so make a decision about the final app’s design.
Step 3: Decide Which Platform to Target
You should start with the iOS platform because the differences in demographics, cost, and speed to market are seen noticeably with iOS as opposed to Android apps. In addition, iOS apps are often faster to build and less expensive than Android apps and the users spend more money on iOS apps. Otherwise, you can develop with Android apps if your target audience is focused on Android especially in developing nations.
Step 4: Given your App a Name
Once you have an idea of the basic foundations of your app, it is time to decide on an app name. Naming the app is your app’s first chance to make the right impression on the user. An app’s name, paired with the icon, is the first interaction a user has with your app.
Building an app requires much more than development. For you, as just you are getting started, your team should reflect the development, design, project management and marketing skills of a mobile startup.
Step 5: Estimate How Much Your App Will Cost
The average v1.0 app can cost anywhere between $90,000 to $210,000 with an average 4-6 months-long build time. Apps built for a smartphone and tablet with a complex user interface or that requires a significant backend can cost from $250,000 to 1,500,000.
Step 6: Build Your Team
Building an app requires much more than development. For you, as just you are getting started, your team should reflect the development, design, project management and marketing skills of a mobile startup. If you are not so interested to build your own team from scratch, you should contact an app team or even a full-service app agency as it might be the best for your needs as they will give you information about everything associated with building a business around an app.
Step 7: Reach Out to Investors for Funding
The ventures should early look to investors for funding as it helps companies to build features faster, have more budget for marketing and get more capability to test ideas. Almost any early venture is going to be targeting a seed round. A seed-stage investment means that your company is the pre-revenue portion of its existence and probably does not have an app. The best way to start conversations with potential investors is to get someone to make an intro for you.
Step 8: Market Your App
Your marketing process should start at the moment you begin working on your app. Seek out potential customers as early on the app creation process as possible. Your marketing investment starts soft at the beginning, continue to build, and eventually peaks with its arrival in the app store. Great way to reach out to customers includes twitter, email and blogging.